The starting point of the PhD project is the thesis that new technologies can lead to changes in existing social power relations (Carstensen 2012). With a view to the still young field of neurogadgets, the research project focuses on forms of organisation and order of gender knowledge as well as their effects in the discursive process. For this project, the research programme of the sociology of knowledge approach to discourse (Keller 2007/ 2011) will be expanded to include aspects of biographical research (du Gay et al. 1997) and boundary objects (Star 2011). Also central to the analyses is the question of the roles and functions of gendered (re)productions and (re)presentations in combination with further social categories in field-specific bargaining and negotiation processes.